THE EASIEST, MOST PROFITABLE BUSINESS OF THEM ALL
You have to have a WHY
To be rich - to have an endless supply of money for anything and everything - is the
goal of almost every man, woman, and child in the world. More specifically, the people who
don't have, but would like to have, money enough for everything they have always wanted,
are continually searching form some "secret combination" that will open the
doors to unlimited wealth for them.
Does this sound like you?
Sooner or later, these people all turn to mail order selling and, one way or another,
give it a try as a pathway to the fulfillment of all their dreams. And, why not?
They are constantly bombarded with "fabulous get rich quick" opportunity
offers in their mail boxes. In just about every magazine they look at, full page
advertisements promising UTOPIA, just for clipping and sending in the attached coupon,
jump out at them.
Each and every one of these opportunity offers seems to promise complete fulfillment of
the reader's needs, wants, and desires. They all make it sound as if all
one has to do is
My friend, all of this is advertising hype,
designed to lead the reader into seeing and tasting the fulfillment of all his dreams.
He's so overwhelmed by the supposed end result offered by the advertisement, that he reads only what he wants to read in these opportunity
offers.
That's Top-of-the-line copywriting,
and worth its weight in gold!
Disregarding the obvious chain letter and envelope stuffing schemes(rip-offs), these
opportunity offers for riches beyond your wildest dreams,
give you one of two money-making plans.

The first is some sort of "book of knowledge" written by someone strong on
typing ability but generally sadly lacking in the experience of having
done it himself,or the ambition to get away from his typewriter long enough to make his own mint using the plan he's advising you to follow.
(That's also why I'm skeptical of stock brokers. If they really knew what they were doing,
they wouldn't be working as a stock broker, they would be retired.)
These writers tell you to "knock out" a how-to report about something that
you're an expert on - to run a low-cost classified ad offering it for sale in a national
publication - and then to sit back and let the money roll in! The thing is, what does a
shipping clerk, an engine lathe operator, or retail sales clerk know that other people
will pay money to learn?
Even if one of these people were to come up with a saleable how-to report, where are they
going to get the "expertise" to write
a real order-pulling ad, and which national publication is the "right
one" for him to advertise in. The truth of the matter is that very few, if any -
shipping clerks, engine lathe operators or retail clerks - know the first thing about
writing how-to reports, composing classified ads, or placing advertising in national
publications.
In fact, the very idea of undertaking such necessities to successful mail order selling -
at the risk of losing a lot of "hard-earned" money - is so frightening to most
people that they never get beyond this part of the instruction sheet. And most of those
that do rely upon what they "think" they know about writing how-to reports,
composing classified ads, and placing advertising in national publications - would be much
better off, and receive a lot more value for their money, by spending it at their
neighborhood church or community center.

The other kind of money-making plan these "dream fulfillment" advertisements
offers is a Super Profitable Mail Order Dealership of your own.
You buy the book that explains all the procedures for making millions via mail order.
Included with your "book of knowledge," is a camera ready circular advertising
this book - the same one you send for to make YOU rich - and a dealership instruction
sheet.
This beautiful piece of sales copy explains how everyone in all parts of the world is just
waiting for the chance to buy a copy of this book - after all - you were eager to buy it,
weren't you? Thus, the instruction sheet goes on to explain, all you've got to do is
either order a supply of these circulars, or the same thousand names every one else will
order.
NOT!

The big-big money in mail order
is,
always has been,
and always will be
made by those people who supply the mail order operators with the products and/or
materials for them to operate a by-mail business.
Remember the Gold Rush? There were a few who made millions by hitting the mother lode.
Remember the early days of the oil boom? There were a few who made millions by drilling
the right well. But for every success story there were thousands upon thousands of
failures. But you know who made money consistently regardless of the boom or bust of the
current fad business opportunity? The suppliers!
After everything has been "torn apart and put back together again," the
bottom-line fact remains -
The easiest, and most profitable mail order business is a mailing list
supply business.
Everyone doing business by mail needs a mailing list of prospects to whom he can send
his money-producing offers. All mail order operators are constantly on the look-out for
source s of fresh names - prospects to whom he can send his offers. So long as people
continue to "sell by mail," there will be a demand for mailing lists!
Look at it mathematically: